Dowload Course Details

 

Overview

This unique course considers all aspects of working internationally: cultural issues, logistical issues, communication issues, negotiation issues and selling across cultures.

Training objectives

As a result of this course, participants will be able to:
  • Understand the benefits and risks of working internationally
  • Access the help available to you as a business expanding internationally
  • Understand how local cultures influence business
  • Use different communication styles for different regions
  • Differentiate the cultural stereotypes from the real issues
  • Understand pricing issues across cultures
  • Sell and negotiate internationally

Audience

Business leaders, managers or individuals planning to take their business or role international.

Format

A highly interactive one-day course involving practical exercises, role-play, case studies and self-realisation.

Special features

This programme can be tailored to your specific needs, whether that be more of a focus on one of the topics listed or discussion in the context of a particular country or region. One-to-one coaching or mentoring can also be offered for individuals making their first forays into particular overseas markets.

The expert trainer

To be announced.

Course outline

  1. Understand the benefits and risks of working internationally
    • When and where to expand
    • Exporting
    • Tax and financial issues
    • Legal issues
    • Logistical issues
    • Understand pricing issues across cultures
  2. The various models for international growth
    • Importing
    • Exporting
    • Opening a local office
    • Partnerships
    • Agents
    • Franchising
  3. Separating real cultural issues from stereotypes
    • Perception v reality
    • Personality differences across the world
    • Understand how local culture influences business relationships
    • Using different communication styles for different regions
    • Differentiating the cultural stereotypes from the real issues
  4. Looking at the help available to you as a business expanding internationally
    • Support from the UK government
    • Support from ‘where you’re going’
    • Expert support
  5. Sell and negotiate internationally
    • Different sales processes internationally
    • Are recognised sales models effective everywhere?
    • Negotiation basics
    • Applying negotiation rules to international business